Lenfest Media Group is actively seeking to partner with businesses to market corporate products and services via direct response television in the following categories:
- Insurance
- Legal Services
- Mortgages
- Debt Consolidation & Credit Services
- Internet Destinations
- Education
- Home Improvement
The following criteria are typically required for a corporate product to be right for DRTV. Without these attributes the chances of scaling a profitable multi-million dollar DRTV campaign are low:
- Mass Appeal
- Large Marketing Allowable/Lifetime Value of Customer
- High Perceived Value vs. Cost
- Solves Immediate Problem
- Product/Service Improves Quality of Life (i.e. saves money)
- Short Sales Cycle