Lenfest Media Group in the News

WEST CONSHOHOCKEN, PA – October 19, 2011 -- Lenfest Media Group, a leading direct marketing firm, has named Gary Sullivan its Senior Vice President of Merchandising. Sullivan has more than two decades of experience in the direct response industry. He joins Lenfest Media from Allstar Products Group where, as the vice president of merchandising, he played a role in launching such successful products as Snuggie®, Topsy Turvy®, Perfect Brownie®, Perfect Meatloaf®, Magic Mesh™ and Eggies™. Read More

     
PHILADELPHIA - June 22, 2011 (WPVI) -- Some local entrepreneurs packed the National Constitution Center Wednesday for a chance at hitting it big. Read More

Why Inventors & Product Owners Partner With Lenfest Media Group

DRTV Capabilities & Expertise
We Do It All
  • Consumer Product Research
  • Product Development
  • Product Manufacturing
  • Import & Logistics
  • Offer Development / Market Research
  • TV Spot Production & Post-Production
  • Website Development
  • DRTV Media Buying & Analysis
  • Online Marketing, Affiliate Marketing & Social Media
  • Campaign Management - Scaling & Optimization
  • Customer Service - Call Center Setup & Management
  • Warehouse & Fulfillment
  • Home Shopping Distribution (QVC, HSN, etc.)
  • Catalog Distribution
  • Retail Distribution
  • International Retail Expansion
  DRTV Infrastructure
  We Have A Competitive Advantage
  Investment Capital
  We Take The Financial Risk, So You Don’t Have To
  • Fund Market Research
  • Fund Manufacturing & Inventory
  • Fund TV Production
  • Fund DRTV Test Campaigns
  • Fund On-going Media Buys
  DRTV Product Campaigns:View All
View All
 
 

Lenfest Media Group’s Product Criteria & Categories

  Criteria For DRTV Success:
 
        We search for new products that have the potential to become a simple solution to an everyday problem.

          The odds of having a successful DRTV product campaign are maximized when a product has the following attributes:
  • UNIQUE – Most people would view the product as new and different
  • MASS MARKET – The product should appeal to the majority of TV buyers
  • SOLVES A PROBLEM – The product solves an everyday problem
  • PRICED RIGHT – The product should ideally be able to be priced at $20 or less including a 5 times markup ($1 - $4 cost of goods for a product is the norm). With this pricing, the product must still retain a high perceived value versus its price.
  • EASILY EXPLAINED – The product can be demonstrated and the viewer can understand what it does typically in just 10 seconds.
  • AGE APPROPRIATE – The product should typically appeal to people over the age of 50 (at a minimum it should not exclude this group)
  • CREDIBLE – Most people must believe it works as advertised.
  • EXPANSION POTENTIAL – The product has a better chance of being a hit if it has retail distribution potential, product line extension potential, continuity revenue potential, and natural product upsells and crosssells.
  Target Product Categories:
  • Kitchen Products (Choppers, Slicers, Storage, Pans, Knives, Gadgets, etc.)
  • Bathroom Products (Hands-free Dispensers, Electric Toothbrushes, Faucet Fountain, etc.)
  • Beauty & Personal Care (Hair Removal, Pedicure, Hair Accessories, Wraps, etc.)
  • Housewares (Floor Care, Organizers & Storage, Reachers, Microwave Products, etc.)
  • Home Improvement (Painting Products, Tools, D.I.Y. Solutions, etc.)
  • Pet Products (Brushes, Nail Clippers, Feeding Solutions, Litter Solutions, Cleaners, etc.)
  • Accessories (Sunglasses, Purse Organizers, Gadgets, etc.)
  • Fitness (Ab Products, Push-up/Pull-up Products, Workout Solutions, etc.)
  • Lawn & Garden (Growing Solutions, Tools, Watering Solutions, etc.)
  • Elderly Products (Sound Amplifiers, Mobility Products, Medical Alarms & Pendants, etc.)

Partner with Lenfest Media Group

  Become a Partner: