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DRTV Resources

For your convenience, we have put together links to some of the more valuable resources we've found for evaluating your product and learning about the DRTV industry:

DRTV Product Evaluation Tools:

Lenfest Product Evaluator
DRTV Product Breakeven Model
Infomercial Monitoring Service
Whitney Greensheet

Industry Associations & Resources

Electronic Retailing Association
Direct Marketing Association
Direct Response Marketing Alliance
American Marketing Association
Interactive Advertising Bureau
Radio Advertising Bureau

Industry Magazines & Publications

Electronic Retailer Magazine
Response Magazine
Direct Magazine
DMNews
Target Marketing
Web Marketing Today

Law Firms with DRTV Experience

Venable LLP
Ballard Spahr Andrews & Ingersoll, LLP

Regulatory Organizations

Federal Trade Commission
Federal Communications Commission
Food and Drug Administration
US Patent and Trademark Office

Direct Marketing Laws & Regulations

Testimonials
Claims Substantiation
Comparative Advertising
Deception
Deceptive Pricing
Use of the Word "Free"
Telemarketing Sales Rule