| Lenfest Media Group’s core DRTV Infrastructure asset is its ownership of one of the top direct response infomercial television stations, Get It On TV Philly (WMCN-DT 44), in the country as reported by Response Magazine. Additionally, Lenfest Media Group has a state of the art production facility located outside of Atlantic City, NJ.
Get It On TV Philly (WMCN-DT 44) is an independent full-power UHF DTV station licensed to Atlantic City, New Jersey and assigned to the Philadelphia TV market. WMCN-DT 44 is carried on Comcast, Verizon FiOS, DirecTV, and THE DISH NETWORK and reaches over 2.6 million homes in the Philadelphia TV market, the 4th largest DMA in the country.
Lenfest Broadcasting, LLC, the licensee of WMCN-DT 44, is dedicated to providing an "independent voice" in the Philadelphia television market. Our programming schedule features a variety of direct response television, entertainment, community affairs, religious, and children's programs. Lenfest Broadcasting, LLC is affiliated with Lenfest Media Group, LLC, a Pennsylvania based company that is a leader and innovator in the direct response television marketing industry.
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