Lenfest Media Group in the News

Lenfest Media Group Names Senior Vice President of Merchandising
October 19, 2011
West Conshohocken, PA

Lenfest Media Group, a leading direct marketing firm, has named Gary Sullivan its senior vice president of merchandising. Sullivan has more than two decades of experience in the direct response industry. He joins Lenfest Media from Allstar Products Group where, as the vice president of merchandising, he played a role in launching such successful products as Snuggie^®, Topsy Turvy^®, Perfect Brownie^®, Perfect Meatloaf^®, Magic Mesh^™ and Eggies^™.

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Product inventors vie for exposure at contest
June 26, 2011
Philadelphia Inquirer

That is the forte of Discovery Day's host, Lenfest Media Group. The West Conshohocken company helps transform consumer products into household brands for the $300 billion world of direct-response television marketing, as well as retail distribution.

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Calling All Inventions
NBCPhiladelphia.com

You never know what is being discovered everyday. The National Constitution Center was invaded with inventors and their products for Discovery Day. The Lenfest Media Group invited 30 inventors to present their ideas to a panel of judges.

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Area Inventors Reach For On-Air Gold With Philadelphia Competition
June 22, 2011
by John Ostapkovich, KYWNewsradio 1060

Dozens of inventors took part today in "Discovery Day" at the National Constitution Center, pitching their products for a potential appearance in direct-response television — or, as most of us know them, "infomercials."

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Local Entrepreneurs Show Off Their Inventions
June 22, 2011
Philadelphia, PA

Some local entrepreneurs packed the National Constitution Center Wednesday for a chance at hitting it big.

Some of them had some unique gadgets that could be headed for a store near you.

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Interview with Andy McKinley
June 17, 2011
Executive Leaders Radio

Andy McKinley, Partner, Vice President of Strategy and Business Development at Lenfest Media Group first appeared on Executive Leaders Radio on June 17, 2011. Hear Andy discuss Lenfest Media's Discovery Day Event, how Andy got into the As Seen On TV products business, and how Lenfest Media determines what new products to bring to market.

Executive Leaders Radio is dedicated to honoring individuals who have risen to leadership roles through hard work and dedication. This highly popular radio program shares the stories and wisdom of leaders like Andy McKinley with a diverse listener audience with the goal of helping others achieve the level of success that Andy McKinley has.

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How to Get Your Invention on TV
June 17, 2011
By Brian Bingaman

Lenfest Media Group in West Conshohocken is looking for the next Snuggie, ShamWow, Ped Egg or OxiClean.

Or in the case of Silverdale resident Bill DeHaven and Chester County resident Micah Bertin — who are Lenfest Media clients — the next Alligetter.

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Lenfest Media Group Launches International Search for Next Great Consumer Product
May 9, 2011
West Conshohocken, PA

Lenfest Media Group, a direct response marketing firm, will welcome inventors to the National Constitution Center on June 22 for its first Discovery Day as part of an international search for the next consumer product.

Lenfest Media representatives will review submissions and invite select inventors to Philadelphia to present their product to a panel of direct response and product development experts.

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Get It On TV: An Interview with Andy McKinley at Lenfest Media Group
by Stephen Paul Gnass - 2011

In just a few decades, the infomercial business has grown into a 300 billion dollar industry. Known as "Direct Response Television" or "DRTV", when you think of infomercials, the products that come to mind are those that have been pitched by well recognized spokespersons George Foreman, Billy Mays, Ron Popeil, Jack LaLanne, and the wild success of products including the Total Gym, Snuggie, Proactiv, OxiClean, Jack LaLanne's Power Juicer, Chia Pet, the Clapper, the Space Bag, ThighMaster, FoodSaver, and many others.

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Giving New Inventions a Shot on TV Lenfest Media Group
September 2010
Inventors Digest

The direct response or infomercial firm has rebranded itself under the "Get It On TV slogan.

"One day we hope to replace As Seen On TV," says Andy McKinley, vice president of Strategy and Business Development at Philadelphia-based Lenfest. "We recognize they’re the leader, but we’re gunning for them."

To achieve this lofty goal, Lenfest is looking for new products from inventors. Since late 2009, the company has courted independent product developers in hopes of launching the next Snuggies, Shake Weight or EZ Cracker.

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The DRTV industry is prospering, opportunities for inventors numerous. Interview with Andy McKinley - Lenfest
Monday, June 7 2010
by Stephen Key - InventRight

We’ve been featuring a number of articles about Direct Response Television as of late. In case you're unfamiliar with DRTV, it is a specific form of marketing in which products are sold on television in short or long form advertisements. Consumers are asked to "directly respond" to the commercial if they are interested in the product advertised, usually by calling a given phone number. Short form commercials may be between 30 seconds and 2 minutes long; long form commercials, commonly referred to as "infomercials", are a little less than thirty minutes in length.

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The DRTV industry is prospering, opportunities for inventors numerous. Interview with Andy McKinley - Lenfest Part 2
Wednesday, June 9 2010
by Stephen Key - InventRight

Become a BloggerI was curious to discover what percentage of orders made are immediate. Do most consumers order the product right after a commercial or do they wait? Andy confirmed that there's a high correlation between the airing of the commercial and purchases made.

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A Look into a Direct Retail TV Company - Lenfest Media Group
by Alexis - InventorSpot

We've all seen them. At first, we used to see them only late at night. Anyone who hasn't slept well knows what I mean. Now we see them throughout the day and on almost every channel. I'm talking about direct response television ("DRTV"). One form of DRTV that is commonly known is called the infomercial. Ring a bell for you?

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