A leading as seen on tv consumer products company
Value Proposition:
 
1. Ability to provide an Immediate Solution  


 
 
2. Ability to bring about a change in lifestyle  


 
 
3. Unique Selling Proposition  

 
 
4. Ease of Use  

 
Market Potential:
 
1. Competition  


 
 
2. Status of the Intellectual property  


 
 
3. Retail Category Potential  


 
DRTV Appeal:
 
1. Suggested Retail Price  


 
 
2. Mark-up Ratio 1  


 
 
3. Mass Appeal  


 
 
4. Demonstrable  


 
 
5. Upsell potential  


 




1 Mark-up ratio is determined by dividing retail price by cost of goods. The larger the markup ratio, the greater your chance of success.