A leading as seen on tv consumer products company
Value Proposition:
1. Ability to provide an Immediate Solution  

2. Ability to bring about a change in lifestyle  

3. Unique Selling Proposition  

4. Ease of Use  

Market Potential:
1. Competition  

2. Status of the Intellectual property  

3. Retail Category Potential  

DRTV Appeal:
1. Suggested Retail Price  

2. Mark-up Ratio 1  

3. Mass Appeal  

4. Demonstrable  

5. Upsell potential  


1 Mark-up ratio is determined by dividing retail price by cost of goods. The larger the markup ratio, the greater your chance of success.