Lenfest Media DRTV Testing & Rollout Process
| Upon signing a licensing agreement with Lenfest Media Group, we have a robust and proven direct response television testing and campaign rollout process. We start with a kick-off meeting in order to collect your input. Also, unlike our competitors, who may license your product and not communicate with you again, we pride ourselves in keeping you informed on each stage of the process and sharing sales data in a timely fashion. |
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Testing and Rollout Process
- Signed Licensing Agreement
- Kick-Off & Information Requests
- Product Samples Received
- Collect Creative (Logo, Graphics, Images, Video, etc.)
- Collect Content (Product Descriptions, Instructions, Warranty, etc.)
- Marketing Status (Current Vendors, Past Performance, Packaging, Print, etc.)
- Online Status (Website, Domain Names, Accounts, Logins, etc.)
- Manufacturing & Inventory Status (Contacts, Design Files, etc.)
- Distribution Status (Current Vendors & Contacts, Catalog, etc.)
- Initial Term – Market Research & Offer Testing
- Offer Development & Testing
- Validate Manufacturing Pricing
- Validate Consumer Demand
- Script Development
- Web Development
- Initial Term – TV Spot Production & Media Testing
- Fulfillment Setup
- Inventory Secured
- Call Center & Customer Service Setup
- Spot Production
- Media Buys
- Successive 1-Year Renewals – Ongoing TV Media, Rollout, & Retail Distribution
- Ongoing Royalty Payments
- Continue/Grow TV Media Buys
- Retail Distribution Setup & Rollout
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